- 1) defining purpose
- 2) site structure
- 3) where to begin

Checklist
content inventory
target end users
purpose/goals
website inroads
website structure
file naming conventions
backside technologies
database design
SEO
ISP/server decisions
Your project ...
First things first - last things last.
Website design/redesign becomes complicated as scope creep and other changes take form throughout the production life cycle. Previously overlooked details surface and unconsidered road blocks make themselves known. The best defense against these unknowns is having a solid plan deployed early on.
Plan in as much detail as seems practical. Review and update details throughout the production cycle.
Organize conceptual expectations, opinions, photography and visual examples of look and feel.
Gather, outline and review all content in detail.
Target Platforms
Determine usability
Document the process
Develop detailed sitemap diagrams and refine them throughout the process.
Keyline and story board all website content and navigation. Do this early on to eliminate problems that can otherwise come to light later.
Don't presume technical and design team members understand what is required of them.